Bloomberg is determined to conquer the legal market one way or another. It is only 4 months since lawyer and "legal rebel" David Perla was hired as President of Bloomberg BNA's Legal Division. Perla who practiced law and founded Pangea3, an alternative legal services provider, is steering the company toward weaving workflow and content into a single platform which drives efficiency.
Bloomberg Law Pulls a "Head Fake" Yesterday BLaw appeared to be focused exclusively on the market space occupied by Lexis and Westlaw. Today they are steering into Wolters Kluwer territory. What gives? Since the initial rollout of Bloomberg Law in 2011 the company has offered only a scalable enterprise-wide approach to selling Blaw. Unlike Lexis and Westlaw, Blaw was positioned as a core utility that could remain open on a lawyers desktop. Blaw was not built to be metered and parceled out in small pieces with costs charged out to clients. The law firm market has been somewhat slow to embrace the veritable “research nirvana” offered by Blaw. I do not believe for a minute that the new offerings are an indication the Blaw is retreating from the enterprise market.
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